Toyota Yaris ATIV Hybrid Sedan: Ib Txoj Kev Tshiab rau Kev Sib Tw
Toyota Motor tsis ntev los no tshaj tawm tias nws yuav nthuav tawm nws tus nqi qis tshaj plaws hybrid qauv, Yaris ATIV, hauv Thaib teb los tawm tsam kev sib tw los ntawm kev nce ntawm cov tuam txhab hluav taws xob hauv Suav teb. Yaris ATIV, nrog tus nqi pib ntawm 729,000 បាត (kwv yees li US $ 22,379), yog 60,000 បាត tsawg dua Toyota tus qauv hybrid pheej yig tshaj plaws hauv khw Thaib teb, Yaris Cross hybrid. Qhov kev txav no qhia tau tias Toyota lub siab nkag siab txog kev xav tau ntawm kev ua lag luam thiab nws txoj kev txiav txim siab los hla dhau ntawm kev sib tw hnyav.
Toyota Yaris ATIV hybrid sedan yog tsom rau thawj xyoo muag ntawm 20,000 units. Nws yuav sib sau ua ke ntawm nws cov nroj tsuag hauv Chachoengsao Province, Thaib teb, nrog kwv yees li 65% ntawm nws cov khoom siv hauv zos, ib feem yuav tsum nce ntxiv rau yav tom ntej. Toyota tseem npaj yuav xa tawm tus qauv hybrid mus rau 23 lub teb chaws, suav nrog lwm qhov hauv South Asia. Cov kev pib no yuav tsis yog tsuas yog txhawb nqa Toyota txoj haujlwm hauv kev ua lag luam Thaib xwb tab sis kuj tsim lub hauv paus rau nws txoj kev nthuav dav mus rau sab hnub tuaj Asia.
Rov pib lub tsheb hluav taws xob muag: Rov qab los ntawm bZ4X SUV
Ntxiv nrog rau kev nthuav tawm cov qauv hybrid tshiab, Toyota kuj tau qhib kev xaj ua ntej rau bZ4X tag nrho cov hluav taws xob SUV hauv Thaib teb. Toyota thawj zaug tshaj tawm bZ4X hauv Thaib teb xyoo 2022, tab sis kev muag khoom tau raug ncua ib ntus vim muaj kev cuam tshuam ntawm cov saw hlau. Tus tshiab bZ4X yuav raug xa tawm los ntawm Nyiv thiab yuav muaj tus nqi pib ntawm 1.5 lab បាត, kwv yees tus nqi txo ntawm kwv yees li 300,000 បាត piv rau 2022 qauv.
Toyota bZ4X tshiab yog tsom rau thawj xyoo muag hauv Thaib teb ntawm kwv yees li 6,000 units, nrog rau kev xa khoom xav tias yuav pib thaum lub Kaum Ib Hlis xyoo no. Qhov kev txav no los ntawm Toyota tsis yog tsuas yog qhia txog cov lus teb rau kev xav tau ntawm kev lag luam tab sis kuj qhia tau tias nws txuas ntxiv peev thiab kev tsim kho tshiab hauv tsheb hluav taws xob. Nrog kev loj hlob sai ntawm kev lag luam tsheb hluav taws xob, Toyota vam tias yuav ntxiv dag zog rau nws txoj haujlwm hauv kev ua lag luam los ntawm kev rov pib muag ntawm bZ4X.
Qhov xwm txheej tam sim no ntawm Thaib teb Automotive Kev Lag Luam thiab Toyota's Response Strategies
Thaib yog South Asia lub lag luam loj thib peb, tom qab Indonesia thiab Malaysia. Txawm li cas los xij, vim tias cov nuj nqis hauv tsev tau nce thiab nce hauv kev tsis lees txais nyiaj qiv tsheb, kev muag tsheb hauv Thaib tau txuas ntxiv poob rau xyoo tas los no. Raws li kev lag luam cov ntaub ntawv sau los ntawm Toyota Motor, kev muag tsheb tshiab hauv Thaib teb xyoo tas los yog 572,675 units, 26% xyoo-rau-xyoo poob. Hauv thawj ib nrab ntawm lub xyoo no, kev muag tsheb tshiab yog 302,694 units, qis me ntsis ntawm 2%. Nyob rau hauv ib puag ncig kev lag luam no, Toyota qhov kev nthuav qhia ntawm cov nqi qis hybrid thiab hluav taws xob tsheb yog qhov tseem ceeb tshwj xeeb.
Txawm hais tias muaj kev sib tw ua lag luam tag nrho, kev muag khoom ntawm cov tsheb hluav taws xob hauv Thaib teb tau muaj zog. Qhov kev sib tw no tau ua rau Suav cov tuam txhab hluav taws xob tsheb xws li BYD kom tsis tu ncua nthuav lawv txoj kev lag luam hauv Thaib teb txij li xyoo 2022. Hauv thawj ib nrab ntawm lub xyoo no, BYD tuav 8% feem ntawm Thaib pib ua lag luam, thaum MG thiab Great Wall Motors, ob lub npe nyob rau hauv Suav automaker SAIC Motor, tuav 4% thiab 2%, feem. Kev sib koom ua lag luam sib koom ntawm cov tuam txhab loj hauv Suav teb hauv Thaib teb tau nce mus txog 16%, ua kom pom kev loj hlob ntawm Suav hom lag luam hauv Thaib teb.
Japanese automakers tuav 90% kev lag luam hauv Thaib teb ob peb xyoos dhau los, tab sis qhov ntawd tau poob mus rau 71% vim kev sib tw los ntawm Suav cov neeg sib tw. Toyota, thaum tseem ua lag luam Thaib nrog 38% feem, tau pom kev poob qis hauv kev muag tsheb thauj khoom vim tsis lees txais kev qiv nyiaj pib. Txawm li cas los xij, kev muag khoom ntawm cov neeg caij tsheb, xws li hybrid Toyota Yaris, tau tawm tsam qhov kev poob qis no.
Toyota qhov rov pib dua ntawm kev muag khoom ntawm tus nqi qis hybrid thiab hluav taws xob tsheb hauv Thaib ua lag luam qhia txog nws cov lus teb rau kev sib tw hnyav. Raws li kev lag luam ib puag ncig hloov zuj zus, Toyota yuav txuas ntxiv kho nws lub tswv yim los tswj nws txoj haujlwm tseem ceeb hauv Thaib teb thiab cov teb chaws Asia. Yuav ua li cas Toyota seizes lub cib fim nyob rau hauv nws cov hluav taws xob transformation yuav yog ib qho tseem ceeb rau nws muaj peev xwm nyob twj ywm kev sib tw.
Zuag qhia tag nrho, Toyota qhov kev hloov pauv tswv yim hauv kev lag luam Thaib tsis yog tsuas yog cov lus teb zoo rau kev hloov pauv hauv kev lag luam, tab sis kuj muaj kev tawm tsam muaj zog tiv thaiv kev nce ntawm Suav hluav taws xob tsheb tuam txhab lag luam. Los ntawm kev nthuav tawm cov qauv hybrid uas tsis tshua muaj nqi thiab rov pib muag tsheb hluav taws xob, Toyota vam tias yuav tuav nws txoj haujlwm tseem ceeb hauv kev sib tw ua lag luam.
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Post lub sij hawm: Aug-25-2025